Penn Medicine


Raina Merchant MD, MSHP

Director, Social Media Lab

Raina Merchant is the director of the Penn Social Media and Health Innovation Lab, an assistant professor in the department of emergency medicine at the University of Pennsylvania and a senior fellow at the Leonard Davis Institute of Health Economics.

Raina’s research focuses on innovation diffusion, social media, and resuscitation science.  Her work involves development and testing of health related mobile apps and she has conducted several studies evaluating health communication on social and mobile media sites.

In addition to her work with the Social Media Lab, Raina works in the Office of Policy and Planning of the Assistant Secretary for Preparedness and Response in the Department of Health & Human Services and serves as director of the MyHeartMap Challenge.  She also serves on the American Heart Association's Emergency Cardiovascular Care Research Working Group and the Cardiopulmonary, Critical Care, Perioperative and Resuscitation Council.

Raina received her undergraduate degree from Yale University, her medical degree from the University of Chicago and completed her master's in health policy research as a Robert Wood Johnson Clinical Scholar at the University of Pennsylvania.


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