Penn Medicine


Kevin Volpp, MD, PhD


Kevin Volpp is a co-director of the Penn Medicine Center for Health Care Innovation; founding director of the Center for Health Incentives and Behavioral Economics at the Leonard Davis Institute  (CHIBE), director of the Penn CDC Prevention Research Center (with Karen Glanz), Division Chief of Health Policy for the Department of Medical Ethics and Health Policy, and the Founders President's Distinguished Professor at the Perelman School of Medicine and the Wharton School.  He is also a core faculty member of the Center for Health Equity Research and Promotion (CHERP) and a board-certified practicing physician at the Philadelphia VA Medical Center.

Kevin's research focuses on the impact of financial and organizational incentives on health outcomes. His work has been published in journals such as the New England Journal of Medicine, the Journal of the American Medical Association, and Health Affairs and has been covered by media outlets such as the New York Times, the Wall Street Journal, the Los Angeles Times, Good Morning America, the BBC, National Public Radio, Time, U.S. News and World Report, USA Today, Der Spiegel, and Australian National Radio. His team’s work on financial incentives and smoking cessation among employees at General Electric resulted in a tripling of long-term smoking cessation rates and implementation of a program based on this approach nationally among all 152,000 GE employees in the U.S. and was the winner of the British Medical Journal Group Award for Translating Research into Practice.

Kevin’s work has been recognized by career achievement awards from NIH for social and behavioral sciences research (the Matilda White Riley Award) and from the Association for Clinical and Translational Science (ACTS) Distinguished Investigator Award for Translation from Clinical Use into Public Benefit and Policy. He is also a previous winner of the John Thompson Prize from the Association of University Programs in Health Administration; the Presidential Early Career Award for Scientists and Engineers (PECASE), an award presented at the White House as the highest honor given by the U.S. government to early career scientists; the Outstanding Junior Investigator of the Year Award from the Society of General Internal Medicine; the Alice S. Hersh New Investigator Award from AcademyHealth; Time Magazine’s 2009 A-Z “Advances in Health” list for work on Incentives – letter “I”; and most outstanding research paper of the year awards from multiple societies including the Society of General Internal Medicine and AcademyHealth.

Kevin is an elected member of several honorary societies including the National Academy of Medicine of the National Academy of Sciences; the Association of American Physicians (AAP), and the American Society of Clinical Investigation (ASCI). He is the Theme Leader on Consumer Engagement for the NEJM Catalyst and a member of the NEJM Catalyst Leadership Board. He has also served as an advisor to a number of private and public sector organizations.



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