Penn Medicine


Raina Merchant, MD, MSHP

Director, Center for Digital Health

Raina Merchant serves as the director of the Penn Medicine Center for Digital Health, an associate professor in the Department of Emergency Medicine at the University of Pennsylvania and a senior fellow at the Leonard Davis Institute of Health Economics.

Raina’s research focuses on innovation diffusion, social media, and resuscitation science.  Her work involves development and testing of health-related mobile apps and she has conducted several studies evaluating health communication on social and mobile media sites.

In addition to her role at the Center for Digital Health, Raina works in the Office of Policy and Planning of the Assistant Secretary for Preparedness and Response in the Department of Health & Human Services.  She also serves on the American Heart Association's Emergency Cardiovascular Care Research Working Group and the Cardiopulmonary, Critical Care, Perioperative and Resuscitation Council.

Raina received her undergraduate degree from Yale University, her medical degree from the University of Chicago and completed her master's in health policy research as a Robert Wood Johnson Clinical Scholar at the University of Pennsylvania.


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