Penn Medicine

David Asch

David Asch


Executive Director

Center for Health Care Innovation

David Asch is the executive director of the Penn Medicine Center for Health Care Innovation. He is the John Morgan Professor at the Perelman School of Medicine and the Wharton School of the University of Pennsylvania.
David's research aims to understand and improve how physicians and patients make medical choices, including the adoption of new pharmaceuticals or medical technologies, the purchase of health or life insurance, and personal health behaviors. His research combines elements of economic analysis with moral and psychological theory and marketing in the field now called behavioral economics.
From 1998 to 2012, he served as executive director of the Leonard Davis Institute of Health Economics. He created and from 2001 to 2012 directed the Center for Health Equity Research and Promotion—the Department of Veterans Affairs' national center to support vulnerable populations and reduce racial disparities. He is the author of more than 400 published papers and has won numerous national awards for teaching, scholarship, and mentorship. He is an elected member of the National Academy of Medicine.
David received his bachelor's degree from Harvard University, his medical degree from Weill-Cornell Medical College, and his MBA in health care management and decision sciences from the Wharton School. He was a resident in internal medicine and a Robert Wood Johnson Foundation clinical scholar at the University of Pennsylvania.