MD, MSHP, FAHA
Center for Digital Health
Raina Merchant is the director of the Center for Digital Health. She is also an associate vice president at Penn Medicine and professor of emergency medicine at the University of Pennsylvania's Perelman School of Medicine. She has secondary appointments in the Department of Internal Medicine and the Department of Anesthesia and Critical Care and serves as co-director of the Penn National Clinician Scholars Program.
Raina received her bachelor's degree from Yale University, her medical degree from the University of Chicago, and her master's in health policy research from the University of Pennsylvania. Her work focuses on the intersection of digital media and health. She has conducted projects evaluating health behaviors and communication on digital platforms like Facebook, Twitter, Yelp, Instagram, and Google.
One of Raina's projects involves "banking language" through the development of a unique longitudinal database of social media data merged with health record data. Much of her work bridges technologies in the field of cardiovascular health and resuscitation science. In this context, she serves as the director of the MyHeartMap Challenge, a social media and crowdsourcing project aimed at improving automated external defibrillator (AED) access and awareness by engaging the public to serve as citizen scientists.
Raina is currently funded by the NIH and has over 100 peer-reviewed publications in journals such as the New England Journal of Medicine, JAMA, Circulation, and Health Affairs. Her work has been featured in Wired, the Economist, the Wall Street Journal, and others. She is a member of the editorial board of JAMA, an Aspen Health Innovators Fellow, and was recognized by the Robert Wood Johnson Foundation as one of 10 young investigators likely to significantly impact the future of health health care in the U.S.
Use of Mobile Devices, Social Media, and Crowdsourcing as Digital Strategies to Improve Emergency Cardiovascular Care
Public Priorities and Concerns Regarding COVID-19 in an Online Discussion Forum: Longitudinal Topic Modeling
Transforming Scientific Inquiry: Tapping Into Digital Data by Building a Culture of Transparency and Consent
Characterizing Tweet Volume and Content About Common Health Conditions Across Pennsylvania: Retrospective Analysis
Linking social media and medical record data: a study of adults presenting to an academic, urban emergency department
Patient narratives in Yelp reviews offer insight into opioid experiences and the challenges of pain management
Crowdsourcing healthcare costs: Opportunities and challenges for patient centered price transparency
Association of Online Consumer Reviews of Skilled Nursing Facilities With Patient Rehospitalization Rates
Relationship Between State-Level Google Online Search Volume and Cancer Incidence in the United States: Retrospective Study
To Retweet or Not to Retweet: Understanding What Features of Cardiovascular Tweets Influence Their Retransmission
Content Analysis of Metaphors About Hypertension and Diabetes on Twitter: Exploratory Mixed-Methods Study
Where are lifesaving automated external defibrillators located and how hard is it to find them in a large urban city?
Capturing Real-Time Emergency Department Sentiment: A Feasibility Study Using Touch-Button Terminals
Variations in Facebook Posting Patterns Across Validated Patient Health Conditions: A Prospective Cohort Study
Yelp Reviews Of Hospital Care Can Supplement And Inform Traditional Surveys Of The Patient Experience Of Care
Online Reviews of Specialized Drug Treatment Facilities—Identifying Potential Drivers of High and Low Patient Satisfaction