Penn Medicine

Rinad Beidas

Rinad Beidas



Nudge Unit

Rinad Beidas is the director of the Penn Medicine Nudge Unit. She is also the founding director of the Penn Implementation Science Center at the Leonard Davis Institute, an associate director at the Center for Health Incentives and Behavioral Economics, and a professor in the Department of Psychiatry with a joint appointment in the Department of Medical Ethics and Health Policy at the Perelman School of Medicine. 

Rinad’s research leverages insights from behavioral economics and implementation science to make it easier for clinicians, leaders, and organizations to use best practices to improve the quality and equity of care and enhance health outcomes. Broadly, her work entails three primary foci.

  1. Understanding the context in which individuals will implement evidence-based practices.
  2. Developing implementation approaches that leverage insights from behavioral economics to target the factors that may accelerate or hinder implementation.
  3. Conducting pragmatic trials to test these implementation approaches.

She works across disease areas (e.g., mental health, cancer, HIV, cardiovascular disease) and collaborates closely with key stakeholders, including patients, clinicians, health system leaders, payers, and policymakers.  

As an international leader in implementation science, Rinad has published over 200 peer-reviewed publications in journals such as JAMA, NEJM Catalyst, and Implementation Science. She co-leads two NIH centers on behavioral economics and implementation science (P50 MH 113840, P50 CA 244690) and has a strong record of NIH-funded implementation research serving as MPI or PI of 11 NIH grants totaling approximately 31 million dollars. She is an associate editor for Implementation Science. She is deeply committed to training the next generation. She mentors graduate students, postdoctoral fellows, and junior faculty through various mechanisms, including a T32 at the intersection of implementation science and mental health.

Rinad is the recipient of several awards, including the Association for Behavioral and Cognitive Therapies President’s New Researcher Award in 2015, the American Psychological Foundation Diane J. Willis Early Career Award, and the Perelman School of Medicine Marjorie Bowman New Investigator Research Award in 2017. She received her bachelor’s degree in psychology from Colgate University and a doctorate of philosophy in psychology from Temple University.