Research from the Nudge Unit found that clinician-facing nudges, consisting of active choice prompts in the electronic health record and feedback on prescribing patterns compared with peers, led to a significant increase in new statin prescriptions during primary care visits. Patient nudges – in the form of text messages related to statins – on their own did not result in higher prescription rates. However, a combination of the provider and patient nudges yielded the most significant effect among the three interventions: an increase of more than seven percentage points.